Victor and Matt began as top consultants at McKinsey, where they witnessed the power of customer loyalty programs and immediately understood why large companies pay millions of dollars to create them. They had a vision: make the power of a Fortune 500 customer loyalty program accessible to local businesses. In six years, Fivestars has gone from two guys in a garage to serving thousands of businesses across the country.

We each contribute our unique talents and with shared humility, we acknowledge that we rely on others for our success. We celebrate success and learn from failure as a team.

We bring our authentic selves to work. That means not just showing our “good” side to each other but also revealing the places where we struggle. When we relate authentically, we build bonds of trust and support that make it possible to take risks.

After they coded the initial product, Vic and Matt pounded the pavement day and night to get the company’s first 100 sales. Sometimes we must buckle down, be “warriors,” and outwork the competition to bring the company to another level.

When we live out our value daily, we find joy every day. If you ask Victor what he means by joy, it’s a very nuanced definition: joy emerges from a sense of belonging and fulfillment that is deep and meaningful, and it’s something that can be experienced during times of both struggle and success.