Powerful Lead Routing Software Built by Salespeople, for Salespeople

When a group of inside sales reps needed a more efficient way to optimize their time and make more sales, they tried a number of existing lead routing software solutions to help. They found that nothing on the market focused on what they needed most – streamlining the call process and driving more sales – so they decided to build one themselves.

VanillaSoft was born, and remains to this day the most powerful sales CRM software on the market.

VanillaSoft’s core philosophy and development process is centered around a single concept: The Power of Simplicity. By focusing on simplicity, we allow our customers to achieve increased productivity, higher contact rates, and better sales accountability. Intuitive and easy-to-use, VanillaSoft combines the best components of CRM, lead management and telemarketing applications to create the most effective phone sales solution on the market.
Perfecting Lead Routing with Queue-based Technology

Discover how VanillaSoft’s signature queue-based technology have helped sales teams achieve three times more contact attempts, a 100% increase in calls and 30% less lead decay than with other systems.